![]() And, just in case there was any doubt, the research also shows that trust produces leads and sales. Research shows that pictures of people (as opposed to things) increases user trust. Users will be evaluating your page asking: Is this a business I can trust to deliver? And one excellent way to build trust with potential customers is by including photos on your page. Doing business on the internet is all about trust. ![]() Including images on your “About Us” page isn’t just about making it look pretty (though that certainly helps)-it’s about building trust. Explain your core business using plain English in an engaging way. That might look great to the execs but it doesn’t mean anything to the average user. Why? Because, in their words, “ marketese and blah-blah text ruled the day on many sites.” So don’t just copy-and-paste your company mission statement onto your page. ![]() NNG actually found that the ease of finding out what a business does from their page has dropped 9% over the past five years. The key thing to remember here is not just that you need to say what you do you have to say what you do in a way that’s easy to understand. Chances are, if a user can’t figure out what your business does from your “About Us” page, they won’t stick around to find out. We speed-dated (i.e., checked out the “About Us” pages) 10 Xero (accounting software) accountancy firms in the Waikato, New Zealand, and found that 20% of the pages we assessed still left us with no idea what the business does. This might seem like a no-brainer but it’s a surprisingly tricky thing to get right, especially if your business deals in a jargony, technical field. It’s crucial that your “About Us” page says what goods or services your business provides. So here are some tips for making a top-notch “About Us” page, so you can speed-date your way to more customers. Just follow the link below to your closest hosting: Add and layout content quickly with stacks and blocks. If you haven't tried Rocketspark's website builder, give us a free 30-day test drive. Why? Because nowadays people expect more. Nielsen Norman Group (NNG) recently found that, while the usability of “About Us” pages has improved 9% over the past five years, paradoxically, user satisfaction has actually dropped from 5.2 to 4.6 (on a 1-7 scale). And that might not be as easy as you think. They’re on the prowl for the right business and you only have a few short moments to win them over. So think of your “About Us” page as speed-dating with a potential customer. Often it’s your “About Us” page-the page that introduces yourself to your website visitor, tells them what you do and builds a rapport that will hopefully turn them into a customer.
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